Before the Work
Ideas about creative direction, scripts, moodboards, style frames, and giving better client feedback before production begins.
Featured perspectives
For creatives
The Thinking Is Part of the Work
A creative’s manifesto on scripts, moodboards, style frames, and client feedback. Keep the reasoning close to the work so good ideas have room to develop.
Read article For clientsGive Us Something We Can Stand Behind
A client’s manifesto for clearer creative direction, useful design feedback, and confident approvals. Understand the choices and know what you’re saying yes to.
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